And, if they do become a reality, they'll likely require a learning curve and a long adoption lifecycle. While we won't go too deep into the technology behind Web 3, you can find some great resources on the technical side of things with online courses – like this one from Coursera or this content from Reforge.Īt this point, it's still a bit too early to know how many of the predictions we're seeing will come to light. While business owners and marketers that aren't goaled around Web 3 investments don't necessarily need to know all the technical lingo in the images below, this graphic essentially shows a more streamlined, centralized path from user to internet access while Web 3 will host a more complex, decentralized path that leverages blockchain technology. The image below shows how Web 3 infrastructure could compare to that of our current internet. Today, the internet has become drastically centralized with companies like Google and Meta owning many of the platforms we visit each day.īecause consumers want growing control over their experience and are more hyper-connected to technology than ever, some describe Web 3 as "giving the internet back to the people", as blockchain-built web experiences are often decentralized. When the internet launched, it was essentially decentralized and many companies that focused on internet services had a slight leg up as many tech firms began to invest in it and learn what it could do. Could Enable extended reality, user-built platforms, coin/token incentives, and other experiences. Offers advanced messaging/communication, video calling, streaming, social media, and early AR/VR.ĭecentralized on the blockchain. The graph below highlights just a few high-level characteristics of Web1, Web2, and Web 3 without getting overly technical.Įnabled basic messaging, email, search queries, and PC-based web surfing. When explaining the possible impacts of Web 3, it's helpful to go back and look at how the previous evolutions of the internet impacted consumers and businesses. For a foundational post explaining what Web 3 is, check out our first piece on Web 3 here.
IFACTOR GENERATION YOU TUBE PLUS
To hear more about Web 3 from our very own CMO Kipp Bodnar, and our SVP of Marketing, Kieran Flanagan, you can also check out this episode of their podcast, Marketing Against the Grain ( plus other episodes and interviews coming soon).Įditor's Note: This post goes more into detail on the impacts of Web 3. In this post, we'll dive into the questions businesses are starting to ask about Web 3 and how it could impact the changing landscape. Don't think about the technology, think about the changing customer experience and that move from impossible to possible," Bodnar says.
Because that is the game that's going to change. "And if you can't pull that magic trick out as a business over the next 10, 20, or 30 years, you're not going to exist. In the next generation, the internet, it's making something somebody thought was impossible possible." And a lot of it's going to fall away."īut, Bodnar adds, "In the last version of the internet, your whole job was to make a product or value proposition 10 times better than it was before. I get that," says Kipp Bodnar, HubSpot CMO. "When you're listening to the news, or you're on Twitter, and people are talking about NFTs and Web 3, it seems really abstract and futuristic and stupid. And, more importantly, if you're likely asking questions like, "How could Web 3 impact my business?", "Will I fall behind if I don't get in on Web 3 now?", and "Is Web 3 just built on hype?" And, when filtering through all the noise about future versions of the internet, you might find it hard to differentiate all of the predictions from myths and reality.
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